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- Founder, VRMB
In this episode, we take a look at big leaps, both personal and professional with @alexhusner -- as the newly appointed Chief Marketing Officer at Casago and co-host of the popular podcast, "Alex and Annie," Alex's personal brand has flourished alongside her success in the industry. Join us as we gain insight into her journey and strategies for achieving your own professional aspirations.
This episode is brought...
- Founder, VRMB
In my endless pursuit for limited edition (full workshop here if you haven't watched it) I am starting to assemble chunks of a "how to" process that we can say to new STR operators "here's a good start."
But seeing as though Limited Edition is so personal and unique and IRREPLICABLE lol the process of creating universal rules is difficult!
Inspired by @CJ who pointed out to me recently the operational...
I use the term "lifestyle brand" to describe a vacation rental business whose marketing leads not with the property, but the vibes (or lifestyle) guests experience when staying there. You can immediately feel a lifestyle vacation rental brand when you come in contact with it.
For instance, @Kristi and Starship Landing Retreat. The property itself is still there. But it's not the centerpiece of the photography...
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Latest reply by - Will Franco
We enjoyed the atmosphere and provenance of the cabin itself, but most notable (aside from the gorgeous hill country views) was the experience of walking through the orchard with grazing cows down to the river’s edge. What a treat for us humans as well as our pup! Thank you for sharing...
- Founder, VRMB
Limited edition management recommends emphasizing your one-of-a-kind virtues -- family owned/operated, locally based/headquartered, and specialized in a property type or location -- to create a moat of defense from competing vacation rental offerings. Some activities DO scale (and can be automated or done en mass). But I keep coming back to the word "Unscalable" as not just a good thing (for independents) but...
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Latest reply by - davidliedl
Thanks for asking @davidliedl
Here is a link to the housekeeping checklist (scroll down to the bottom)...
- Founder, VRMB
Happy 2023, listeners! This week we're letting Matt Landau's Unlocked podcast takeover our channel and share an interivew with Matt Durrette of Cozi Vacation Rentals. Matt is emblematic of the kind of Homerunner that the Unlocked podcast loves talking to, but he's also been thrown into one of the fastest moving advocacy situations in the country and we think his takeaaways will be invaluable to the How to Save...
- Founder, VRMB
Matt @Durrette is emblematic of the kind of Homerunner that is positioned to be the biggest winner as our industry evolves. In this episode we'll talk limited edition positioning in the growth to 300 properties, entrepreneurial operating systems and and advocacy in the latest Texas battlegrounds. Also featuring @EmilyRead
This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the...
- Founder, VRMB
Kelly Hill is at the center of a network in McCall, Idaho that has real power against the regulatory tide sweeping our industry. She's even tackling seemingly unsolveable problems like low-income housing. Not every owner in her region can keep up with the dizzing pace of change, however. In this episode we find out what Kelly can teach us about balancing stakeholders and inch closer to an 'enforcement' score...
- Founder, VRMB
@KarenHunt 's pre-vacation rental career included selling everything from candy and rice to Ben and Jerry's ice cream to Francis Ford Coppola and a whole lot of wine. Now she's running a lifestyle vacation rental business that is the perfect cap to a legendary career. In this episode she gives us perspective on sales, people, and goal setting that will be useful to industry players of any size.
This episode is...
- Founder, VRMB
In this episode Michael Mori shares his expertise and insight as a vacation rental investor. His decision-making process and key criteria for evaluating potential markets will vastly improve our scorecard. Additionally, Michael provides valuable insights on the current state of the market and a key way of looking at community engagement for vacation rental success.
This season is made possible by Minut and...
- Founder, VRMB
Reviews (whether entered online or handwritten) are important in our industry because they provide validation (feedback loops that make sure you're on the right path) and purpose (that what you are doing really matters).
@Todd's thread a while back about how to make a housekeeper cry and @Rocio suggesting travelers write "love letters" to housekeeping (because they mean the world), got me thinking about a...
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Latest reply by - Andy McNulty
LOVE this Matt. Genuinely I do, I don't use CAPS often. I'm going to raise this on our management team meeting today, maybe one person in the team writes a review of one other person, so we're all...
- Founder, VRMB
In this episode, @BrianO discusses the impact of health on our teams and networks after a personal wake-up call. Tune in to hear his perspective on how to prioritize well-being and the well-being of your team in what is often a fast-paced work environment.
This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway...
- Founder, VRMB
Hilton Head Island was conceived as a vacation destination, and rental homes have been a part of that vision since the beginning. Now, a small minority is reshaping the landscape, and Dru Brown and his colleagues find themselves at the center of a real advocacy fight. In this episode, we explore how things got out of hand in the land of golf, tennis, and pickleball and how a different kind of scorecard can...
- Founder, VRMB
UPDATED December 8, 2022
A while back I posted a trend I was calling "The Falling Tide" -- the commentary from members on this metaphor is super insightful and as a result...
I have revised my metaphor: instead of a falling tide in 2023, I think of it a big shake-out.
A big shake-out comes when a wave of hype exceeds the realities of demand (in our case, guests looking for a reliable place to stay).
Do you...
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Latest reply by - JanS
HI @Matt Landau, I have definitely been noticing a falling tide in my own little micro-market and had been wondering if it was broader than that, so this was a very timely topic for me.
I think we reaped the...
- Founder, VRMB
In many ways, Sharon Walker is the ultimate Limited Edition vacation rental professional. She built a business from scratch with great care for guests and employees while raising a family. Now, with the freedom that business provides, she is heading up the statewide advocacy effort in Texas and blazing a trail for her industry fellows. In this episode, Matt explores what makes her business great and talks...
- Founder, VRMB
OLD BAY is a limited edition brand that we can emulate.
It is valuable, it is authentic, and it is niche!
What started as a family-owned, locally-headquartered, and specialized spice eventually got acquired in 1990 by McCormick Spice Company (adding to its portfolio alongside brands like Lawry’s, Simply Asia, Thai Kitchen, and Zatarain’s -- which should underscore the VALUE of any niche spice brand when it...
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Latest reply by - RuthM
I really love the quick "limited edition" backstory on the back of every box:
"Our unique blend of 18 herbs and spices was born in the Chesapeake Bay area in 1939. It has been made the same way ever since."
This is akin to...
- Founder, VRMB
Shelby Fletcher is the president of the The Dallas Short Term Rental Alliance...a very well organized advocacy group with more than 800 members focused on achieving fair, lasting regualtions in the Dallas area. They've faced years of delay, tough anti groups and backroom politics but they're making headway and the next step may be to bring in professional political help. At the same time, efforts are underway...
- Founder, VRMB
In this episode Matt and Nate Wysk of Point Central talk 'advocacy technology' and upcoming 2023 trends for the vacation rental industry.
This episode is brought to you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway, https://www.breezeway.io/vrmb the best in class property care and automations platform.
Point Central's Smart Noise Monitor...
In this episode Dana and Matt discuss our progress so far this season and talk about what the scorecard really means.
Matt shares audience questions on how the scorecard will be used, we dive into some lessons from the first three episodes and talk about what is to come as we look ahead to bill creation, lawsuits, measuring public sentiment and how to keep score.
This season is made possible by Minut and...
- Founder, VRMB
Welcome to the Homerunners Shorts, a curated series of family-owned, locally-based, specialized vacation rental experiences to spark your next adventure. All businesses featured are family-owned, locally-based, and specialized in a particular niche.
In this series, meet @LanceS @TimJohnson and the team from Seaside Vacations!
The waters around the island of Chincoteague Virginia offer a wealth of adventure...
- Founder, VRMB
This past week I visited Matt @Durrette who is often accidentally referred to as "Matt Cozi."
This is simultaneously not weird (COZI is the name of Matt’s property management company in Texas Hill Country) but also very weird seeing as though his last name is clearly stated Durrette and yet people continue call him Matt Cozi. (People like me continue to call him Matt COZI.)
Matt runs COZiVR with his wife Jenna...
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Latest reply by - Jeff_I
My brain exploded when I read 27 pieces of tech! I think there is also some secret sauce in the Cozi equation with Matt. I've met a ton of PM...
- Founder, VRMB
@Eddie Love used to work in credit analytics giving small business loans to military veterans. When he got let go because of the pandemic, he began to build his short term rental property into Mountain Mama Cabins in West Virginia. The protagonist is a young man who is thoughtful beyond his years: part of a new generation of Homerunners changing their communities and the world!
This episode is brought you by...
- Founder, VRMB
@Dana 's quest to quantify vacation rental advocacy health continues in Episode 3 with Robin Craigen of Steamboat Springs and John An of Oahu.
The mountains of Colorado and islands of Hawaii are facing some of the toughest regulatory fights in the country. Even if managers manage to stay afloat or win a battle, they're seeing underhanded tactics from local governments and punitive economic measures. We think...
- Founder, VRMB
Our industry talks a lot these days about a departing generation of wisdom. About the operators exiting their businesses and taking all of their knowledge with them. But what you don't hear about is the new minds, the new leaders who will carry the torch and @Amanda.Hoffmann is definately a new leader on the rise. She's building a finance division from scratch at Highgate and she's forging a new path at the...
Our quest to quantify vacation rental advocacy health continues in Episode 2 with Linda Curry of Arizonans for Responsible Tourism!
Arizona is as good of an environment for short term rentals right now as any we've seen in the United States. (Though, as Matt cautions, we shouldn't assume the score of a destination before really digging into our research.) If we can pinpoint what is working in Arizona, we'll...
- Founder, VRMB
In January, we started the discussion Encouraging Conferences for 2022 and so many community members chimed in.
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When Bob Iger and Disney faced the looming disruption that streaming platforms caused to the conventional world of TV and film, they went on a buying spree picking up famous brands such as ESPN, Pixar, Marvel, Lukas Films Star Wars…etc. Why? They believed that no matter the disruptions to the...
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Latest reply by - StacyW
For me, it was my first time out of the State of Hawaii since 2019 and it was so great to be with my peers in the...
- Founder, VRMB
In this episode, two of the industry's top thought leaders reminisce on their friendly rivarly and come together with insights meant to push the whole industry forward.
This episode is brought you by PointCentral: https://www.pointcentral.com/vrmb/ the leaders in smart home automation, and Breezeway, https://www.breezeway.io/vrmbthe best in class property care and automations platform.
Join VRMB Communities...
Once you've come to grips with the fact that few employees will likely ever have the same level of passion or commitment that you do, you turn to the next best thing:
"How can I best incentivize them to reach their full potential and KEEP them at my business?"
I wanted to start a thread of some great ideas I've learned in the last few weeks of attending conferences, with the hope that YOU can jump in and...
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Latest reply by - MPerkins
We profit share with everyone in the office and offer holiday bonuses, great health benefits, sick and vacation time and all the usual good stuff PLUS, Christmas Eve and New Year's Eve are always half days but...
- Founder, VRMB
At 10:05 of our latest Unlocked interview with Jeremy Gall, we talk about Brittany Blackman and her deep passion for vacation rental hospitality.
I go on to share how @MikeH saw Brittany's "passion" as a downright game-changer.
'"They' can't compete with that!" Mike says.
The “they” in Mike’s sentiment is intentionally vague — it can apply to whoever you may have in mind.
They = venture-backed competition...
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Latest reply by - AFirmani
We just put together our 5th VR and then I saw this post (I do not know why they do not come to my email but that goodness I found it here)! And it really got me thinking. In setting...
- Founder, VRMB
After running my vacation rental business for 7 years, I burned out.
The fun, excitement, and focus from my "start-up" days had faded.
I was no longer passionate about the hospitality, which we always considered our greatest virtue.
And after coming to grips with that fact, I sold the business.
Part of me attributed the "burn out" to simply working 24/7 for 7 years. Gene Marks, author of The Small Business...
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Latest reply by - ROster
Rick, sometimes good enough is good enough. Please don't pressure yourself to do more. We know...
- Founder, VRMB
Welcome back to the How to Save Your Vacation Rental Business show! To tease the impending launch of Season 3 and to get a sense of the state of advocacy right now, Dana and Matt sat down with a panel from across the industry for a live recording session on where we are and whats coming in Season 3.
This was recorded a few hours ago as the 2022 VRMA International Conference came to a close.
The first episode...
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Latest reply by
- JanS
@Dana just wanted to say I have heard from several people (most recently @JanS) who all are beginning to think about advocacy in unique new...
Welcome to VRMB!
I’m Matt Landau, the founder of this forum. It was created in 2016 when a group of us wanted a safe space to discuss our growing STR businesses.
Today, you can join our community of 1,000+ creative, thoughtful, and generous members who believe in a better future.
Spotlight
Discover "Unlocked: The Intermission" - a captivating 6-part podcast series featuring the individuals who have shaped Matt Landau's horseradish in the past 6 months.