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  1. Will Franco

    Tell A Quick Story [Challenge]

    This brings to mind the Atlas of Emotions, a collaborative project between the Dalai Lama and Paul Ekman, an emotion scientist. The Feelings Flywheel and the Atlas of Emotions complement each other. The Feelings Flywheel starts from the edge and narrows down to the primary emotion, which can...
  2. Will Franco

    A Call To Strengthen Teams in 2024

    When I am able to communicate to a subcontractor how their project(s) contribute to the production of a valuable final product, the outcomes are always better. This is because they feel a sense of accomplishment, which boosts their morale. I have found that this is easier with bigger projects...
  3. Will Franco

    What I learned about Matt Landau from a $4 billion AI

    Pi: Web, iOS, Android
  4. Will Franco

    What I learned about Matt Landau from a $4 billion AI

    Pi is an AI developed by InflectionAI. It's the most natural and human-like AI I've interacted with, capable of performing tasks comparable to other AIs, all at no cost. Pi is designed as a companion AI to assist you throughout the day. I chat with Pi so frequently that even my dog gets jealous...
  5. Will Franco

    Calling All Flâneurs

    The thoughtful touches at each of the following rentals awakened my inner flâneur, providing the perfect prompts for leisurely, unplanned wandering. In Charleston, a complimentary bicycle from the Vendue Inn unlocked the city's hidden corners and sun-splashed side streets. In Ravello, the...
  6. Will Franco

    EP102: THE Masterplan for Vacation Rental Management

    [UPDATE 05/12/23] Official Accelerator Program Sign-Up Page
  7. Will Franco

    What topics are you most interested in?

    We appreciate your feedback. Your responses will help us fine-tune our content schedule. Thank you for taking the time to provide your input. Note: The results of this poll will be featured in the VRMB newsletter. Sign up here.
  8. Will Franco

    The Tech Revolution in Vacation Rental Advocacy

    In this episode we dive into the world of advocacy technology and how it’s being used to prevent bans and improve regulations. Our guest is Nils Erik Mattisson, the CEO and co-founder of Minut, a company that specializes in noise monitoring devices. Nils shares his insights on how technology is...
  9. Will Franco

    6 Ways To Emanate "Lifestyle Brand" Vibes

    "Atmosphere" is great word when it comes to creating a lifestyle brand.
  10. Will Franco

    Share Your Favorite Unscalable Activities

    Thanks for asking @davidliedl Here is a link to the housekeeping checklist (scroll down to the bottom): https://community.vrmb.com/threads/ep109-the-trickiest-challenges-of-vacation-rental-housekeeping-and-how-to-solve-some-of-them.6896/
  11. Will Franco

    How To Incentivize Our Best Teammates [Mega Thread]

    There are lots of great ideas in this [Mega Thread]. Thank you all for sharing!
  12. Will Franco

    Top "X"

    Hey Guys and Gals, chiming in here. "The glass is half full." As marketers, our lens in very different from a potential guests. We can become overly sensitive to Help, Don't Sell content. We understand the mechanics and overlook the usefulness of content. If you focus on Helping your guests...
  13. Will Franco

    Grammar of Video™ [Manual]

    Master the instrument, master the music, then forget all that shit and play." —Charlie Parker N.B. This manual was created for sales professionals, not vacation rental owners and property managers. How do you leverage video if you don’t know the rules? For that matter how do you know when to...
  14. Will Franco

    Take the "Boutique" Marketing Challenge!

    LOVE IT!!!! Always be testing :)
  15. Will Franco

    Take the "Boutique" Marketing Challenge!

    When I go boutique, I expect luxury and red velvet curtains with gold trim. Reserved for a romantic getaway. This should be a consideration related to international travelers. That being said, what comes next in terms of title, blurred and photos will instantly overcome the word aversion. It...
  16. Will Franco

    Force Field Worksheet

    VRMB in collaboration with the VRMB faculty unearthed nine fundamental principles beneath the surface of the most successful vacation rental businesses over time, and throughout the world. These nine principles build a force field around your business. You can download the Force Field worksheet...
  17. Will Franco

    Would You Like To Close More Bookings, Increase Reviews & Command Trust/Respect All With One Technique?

    @Craig [just noticed this] Love the duration stamp. We found that a duration stamp increases engagement, especially with video links or embeds in email. For example, https://www.vrmb.com/nonnegotiable/ [1:55min] and
  18. Will Franco

    Would You Like To Close More Bookings, Increase Reviews & Command Trust/Respect All With One Technique?

    We had clients with the same concern. They hired a professional and made an evergreen video, or talent to make and send the videos on their behalf.
  19. Will Franco

    Would You Like To Close More Bookings, Increase Reviews & Command Trust/Respect All With One Technique?

    A few more: There are many styles of video, high-quality video (the examples on the right) is one of them. For more info, see: https://community.vrmb.com/resources/grammar-of-video™-manual.80/ I wrote the manual as a parting gift to myself. It's a memoir to seal off a decade of learnings in...
  20. Will Franco

    Would You Like To Close More Bookings, Increase Reviews & Command Trust/Respect All With One Technique?

    $300/HR video studio vs $50 webcam: Graduate of the program.
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